Marketing
At Trotter, our mission is to support barns with horses, EAL-certified facilities, and independent EAL practitioners in promoting equine-assisted learning. By helping facilities maximize their resources, Trotter enables more barns to offer EAL, bringing the benefits of horses to a broader audience. Our ultimate goal is to create more opportunities for horses to be involved in beneficial activities, including therapeutic programs for veterans and people with disabilities.
Connecting with Clients
Not every horse lover is also a natural marketer. That’s where Trotter comes in. We’re a team of seasoned business professionals who understand both the love for horses and the realities of running a business. We can connect you with clients, from small companies to Fortune 500 firms, and help you build relationships that bring corporate training and EAL programs to your barn.
Whether you’re looking for a part-time venture or a full-time business opportunity, our flexible marketing solutions can help. From occasional events to weekly sessions, we work to fit your unique goals.
Services for EAL Providers
Trotter’s marketing services cater to a variety of clients:
- Independent EAL Facilitators who don’t have a dedicated barn.
- Barns that wish to host EAL sessions but prefer not to handle the facilitation.
- Fully integrated facilities offering both barn and facilitation services.
Our marketing packages range from turnkey solutions with full marketing and system management to initial setup with optional ongoing support. Trotter understands that keeping costs low is critical, so we prioritize open-source services to minimize fees while providing flexibility for scaling as your business grows.
Our Marketing Solutions
CRM – Customer Relationship Management
Starting a conversation with a new client can feel daunting, especially if cold-calling isn’t your style. Trotter simplifies the process with a streamlined CRM that integrates with your website, social media, email, and text campaigns. With your groundwork already established, clients are more likely to know who you are, making those first conversations easier.
Branding
From the front of your barn to your coffee mugs, consistent branding is key. Trotter ensures that your logo, tagline, images, and messaging work together seamlessly across all touchpoints—from your website to social media. We help create that memorable “I’ve seen them before” recognition that draws clients to your services.
Website Development
A website lends credibility and serves as a central hub for your services. Trotter specializes in WordPress, creating both the front and backend of a website that clearly conveys your services while being easy for you to update independently. This means you can add new information or make changes without going through a third party, saving you time and money.
Social Media
A well-rounded marketing plan includes a social media presence on platforms like Facebook and X
(formerly Twitter). Trotter works with you to identify the right platforms for your business, helping you target your ideal audience. We use software to schedule and distribute posts across multiple channels, making it easy to stay active and visible online.
Client Outreach
Upcoming events should be promoted across all channels simultaneously—email, text, social media, and your website. Trotter sets up a comprehensive marketing strategy that syncs your outreach efforts, saving you time and allowing you to track who is interested, engaged, and attending. With Trotter managing the marketing, you’ll have more time to focus on events, connect with clients, and (most importantly) enjoy some time in the saddle.